Footwear

Renzo Rosso Adds Marni, Eyes Creating 'Modern' Group

MILAN— Renzo Rosso is thinking big, determined to build a successful multibrand fashion empire in Italy. The Diesel chief shared his strategies on Thursday as he confirmed the acquisition of a majority stake in Marni through his holding...
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This year’s Miracle on Madison Avenue by Anjuli Ramos

December 1st was a very special day here in NYC. We celebrated the Miracle on Madison Avenue, a philanthropic Holiday shopping tradition celebrated each year to help and assist children in need. This NYC Holiday tradition has been done for 26...
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Creativity, Exporting and Globalization by Aimee Hoefler

After reading a recent article in Women’s Wear Daily (WWD), “Italian Brands Export Challenge”, I got thinking about exporting and globalization. Now, this isn’t meant to be an economics-based post, but instead, I do want to...
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Italian Trade Commission welcomes Miracle on Madison shoppers

Italian Trade Commission welcomes Miracle on Madison shoppers to indulge in an authentic taste of Italy at its VIP HOSPITALITY LOUNGE on December 1st! Collaboration with Madison Avenue B.I.D. & participating Retailers to benefitMemorial...
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Photo competition against counterfeiting

AIMPES, the Italian Association of Leather Product Manufacturers have collaborated with the Italian Institute of Photography in Milan to raise awareness about counterfeiting of leather products. The promotion titled “Da noi I falsi sono...
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Tod’s set to launch ‘Italiantouch’ e-store

Diego Della Valle is set to launch an e-store run by the new company Italiantouch, which he created with his son Andrea as part of the family holdings, Diego Della Valle & C. Instead of following the footsteps of the market specialists like...
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The CFDA/Vogue Fashion Fund 2012 by Anjuli Ramos

The CFDA/Vogue Fashion Fund (established with the purpose of helping emerging American designers find continued success) 2012 ceremony was held here in New York this last Tuesday November 13th. For the past couple of months the CFDA/Vogue Fund...
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Let The Holiday Season Begin? by Aimee Hoefler

As the holiday season fast approaches, the inevitable topic about when is too soon to display holiday merchandise almost always comes up. Well, I often have two indicators that tell me when it's the holiday season. First of all, after...
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Diesel- They Know Marketing by Aimee Hoefler

Recently, I’ve been doing some research on the Italian brand Diesel. Whether or not you shop there or ever have, is not the point. Instead, I’d like to focus for a bit on their marketing strategy. Quite simply, they understand how...
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Italian Micam tradeshow rebrands to theMICAM

Costume change for Italian shoe salon MICAM — the international leading trade show for footwear has assumed a new name and logo. A press release announced that the trade show would now be known as "theMICAM." The idea is to use the...
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