A group of 26 Italian companies will participate at the upcoming edition of Cosmoprof North America under the Italian Trade Commission umbrella. The event will take place from July 18th to July 20th at the Mandalay Convention Center of Las Vegas.
Cosmoprof North America continues to maintain its coveted position as the premier business-to-business beauty [...]
MADE IN ITALY ON MADISON
The Italian Trade Commission, in partnership with Madison Avenue Business Improvement District, is proud to celebrate the quality and heritage of Italian-made fashion and accessories goods during MADE IN ITALY on Madison, an exciting two week series of consumer shopping events and promotions on New York City’s iconic Madison Avenue.
Kicking off with a VIP Launch [...]
LET YOURSELF BE CHARMED BY AN ITALIAN
The Italian Trade Commission – ICE selected the Italian-born actress, model and business entrepreneur Isabella Rossellini as spokesperson for the ‘Made In Italy’ advertising campaign introduced to the United States in February, 2008. Shot in the city of her birth, Rome, the Made In Italy TV, print and radio campaign celebrated the high-quality sophistication and [...]
ITALIAN FASHION ACCESSORIES
The Italian Trade Commission in collaboration with FIAMP, the Italian Federation of Fashion Accessories, showcased for the first time, the creativity, flair, sophistication and exquisite craftsmanship and style of every accessory category “Made in Italy”. These included footwear, eyeglasses, jewelry, handbags, small leather goods and fur products.
The exhibition was in view during New York’s Mercedes-Benz [...]
HISTORICAL EYEWEAR EXHIBIT
The Italian Trade Commission – ICE and the Italian Optical Goods Manufacturers’ Association – ANFAO presented “Eyewear from the Beginning to the Future: the history of Eyeglasses from their invention in Italy to the last trends“, a dynamic exhibition that showcased not only the fascinting history of eyewear but also highlighted the quality, craftsmanship and [...]
A group of 26 Italian companies will participate at the upcoming edition ofCosmoprof North America under the Italian Trade Commissionumbrella. The event will take place from July 18th to July 20th at the Mandalay Convention Center of Las Vegas. Cosmoprof North America continues to maintain its coveted position as the premier business-to-business beauty event. Encompassing all sectors of the industry in one venue, it remains the single most important forum for the entire beauty industry despite the challenging economic climate.
The Italian Trade Commission, in partnership with Madison Avenue Business Improvement District, is proud to celebrate the quality and heritage of Italian-made fashion and accessories goods during MADE IN ITALY on Madison, an exciting two week series of consumer shopping events and promotions on New York City’s iconic Madison Avenue.
Kicking off with a VIP Launch Celebration on the evening of Thursday, December 10th at the Morgan Library & Museum and continuing until Tuesday, December 22nd, the Italian Trade Commission has been joined by more than 30 leading Italian fashion, accessory and lifestyle retailers in hosting a dynamic series of special events and promotions on Madison Avenue. Aniello Musella, Italian Trade Commissioner for the United States comments: “Since Italy began exporting to the United States in the 1950s, the U.S. has become one of the largest global markets for Italian luxury goods. During this time, Italian-made products have been coveted by discerning American consumers for their fine tradition of hand craftsmanship, attention to detail, pioneering design and use of the highest-quality materials. It is especially important that we support retailers during this critical time of year given the challenging economic climate we’ve faced over the past 12 months. We are very encouraged by signs of recovery, and look forward to creating a dynamic experience to attract shoppers to visit and shop Italian stores on Madison Avenue this holiday season.”
The Italian Trade Commission is proud to announce an extensive list of participating retailers (in alphabetical order): Beretta, Bric’s, Cesare Paciotti, Claudia Ciuti, Damiani, Davide Cenci, Domenico Vacca, Eredi Pisano, Frette, Furla, Galo Shoes, Geox, Giorgio Armani, Giuseppe Zanotti, Gucci, Krizia, Lana Marks, La Perla, Loro Piana, Luca Luca, Marina Rinaldi, Mario Caldi, MaxMara, Paul & Shark, Panerai, Pratesi, Roberto Cavalli, Santoni and Tramontano. “With nearly 50 Italian luxury brands, Madison Avenue is New York City’s Italian Mile,” said Matthew Bauer, President of the Madison Avenue Business Improvement District. “We are honored to work with the Italian Trade Commission to help Madison Avenue’s holiday shoppers experience the finest in Italian Moda e Gastronomia.
The Italian Trade Commission- ICE selected the Italian-born actress, model and business entrepreneur Isabella Rossellini as spokesperson for the ‘Made In Italy’ advertising campaign introduced to the United States in February, 2008. Shot in the city of her birth, Rome, the Made In Italy TV, print and radio campaign celebrated the high-quality sophistication and luxury of Italian fashion, accessories, jewelry and home products. In the campaign Isabella Rossellinichallenged Americans to “Let yourself be charmed by an Italian”, highlighting the perfect style and passion for handcrafted detail that makes Italian products so special and unmistakable.
The Italian Trade Commission in collaboration with FIAMP, the Italian Federation of Fashion Accessories, showcased for the first time, the creativity, flair, sophistication and exquisite craftsmanship and style of every accessory category “Made in Italy”. These included footwear, eyeglasses, jewelry, handbags, small leather goods and fur products.
The exhibition was in view during New York’s Mercedes-Benz Fashion Week, from February 11th to February 18th, 2010 in Bryant Park. The weeklong exhibition presented the latest trends and styles in every accessory category to fashion enthusiasts from around the world attending the fall 2010 fashion shows in New York. Authentic high quality, “Made in Italy” handbags, leather accessories, jewelry, eyeglasses, fur products and footwear signed by some of the most prestigious names from the Italian industry will be displayed in the lobby at the tents in Bryant Park.
The Italian Trade Commission - ICE and the Italian Optical Goods Manufacturers’ Association – ANFAO presented “Eyewear from the Beginning to the Future: the history of Eyeglasses from their invention in Italy to the last trends“, a dynamic exhibition that showcased not only the fascinting history of eyewear but also highlighted the quality, craftsmanship and innovative design of Italian-Made products. The Exibition, housed in Vanderbilt Hall at Gran Central Terminal was opened to the public between March 19 and March 24, 2010. It featured a chronological presentation of Eyewear design from it invention in the 13th century to the present day and beyond.
The display structures was designed by award-winning italian Architect Giorgio Borusso and the Exhibit was curated by Alessandra Albarello.
Made in Italy has always been synonymous with glamour, style and elegance throughout the world.
This universally acknowledged success is the result of a long cultural history and an ongoing tradition of art and craft that has its origins in the workshops of the Renaissance where manufacturing skill was combined with art, tradition and Italian culture. The products that have turned Italian style into a universal value are the outcome of this ancient civilization.
The excellence and uniqueness that still distinguish Italian creativity in the sectors of fashion, accessories, jewelry and design are part of a refined aesthetic culture that combines the love and care for a job well-done with the passion of our craftsmen for creating products that are unique as regards quality and attention to detail.
Made in Italy is therefore a whole system of cultural values and ideals, based on the tireless search for a universal concept of beauty that led to a long and successful history of ideas and the emotions. This is expressed in the exclusivity of Italian products, which are able to seduce and conquer the senses and the spirit.
Our products have qualities that the most attentive and demanding American consumers know how to recognize, thereby revealing their ability to appreciate our supreme tradition of craftsmanship, distinctive design and the use of materials of the highest quality. That is why the United States has become one of the most important markets for luxury goods in which Made in Italy products continue to attract and seduce.
