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 The Italian lifestyle is still a protagonist in the United StatesMade in Italy is back to conquer the American market with the launch of the new campaign: "Let yourself be charmed by an Italian", promoted by the ITC and the Italian Ministry for Foreign Trade with Isabella Rossellini as its exceptional representative and figurehead. Starting from February the creativity and elegance of Italian style in the sectors of fashion, accessories, design and quality handicrafts will be the protagonists in the press, radio and TV of the major US media networks. |
 Made in Italy: the ITC presents the new American campaignOn January 23 the ITC (Italian Trade Commission) presented the new campaign "Let yourself be charmed by an Italian" with a big party-event in the prestigious Hearst Tower in New York, home of the publishing giant Hearst, so as to make the values of excellence and exclusivity of Made in Italy products better known to the American market. The guest star of the campaign was Isabella Rossellini, who was greeted by a throng of important guests including many journalists and personalities from the world of fashion. |
 The "Life in I Style Icon Award" goes to Isabella RosselliniDuring the presentation of the "Let yourself be charmed by an Italian" campaign, at the Hearst Building in New York Isabella Rossellini, the campaign’s figurehead, received the prestigious “Life in I Style Icon Award”. The chairman of ITC (the Italian Trade Commission), ambassador Umberto Vattani presented the award to the Italian actress and complimented her for her great personal contribution towards the promotion and diffusion of the values of Made in Italy products and her role as a symbol of Italian style and elegance throughout the world. |
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