From The Blog

One Letter, A Lot of Controversy by Aimee Hoefler

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In business, trademarks and copyrights are seen on nearly anything and everything. Yet, when it comes to the business of fashion, they are fewer...
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Expansion- The Good, The Bad, and The Ugly by Aimee Hoefler

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After recently reading in Women’s Wear Daily about Versace making plans for a second location in MIlan, I got thinking about expansion- the...
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J.C. Penney and Ron Johnson by Aimee Hoefler

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Even though there has been a lot of analyzing surrounding J.C. Penney after the events of the past week with Ron Johnson being fired, I still...
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Lagerfeld. Milan. Cassina. by Aimee Hoefler

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This week at Milan Design Week, Karl Lagerfeld and Cassina, a luxury Italian design company emphasizing design and quality craftsmanship, will...
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Going Digital by Aimee Hoefler

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Whether its a magazine, a boutique brand or a major fashion designer, nowadays, it’s all about going digital. From live tweets at fashion...
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The Italian Designer- Valentina Shah By Aimee Hoefler

Posted to Apparel
The other week, I was able to learn more about Valentina Shah, and her collection- Valentina Shah- while she was launching her Spring 2013...
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Fashion is a Business, After All by Aimee Hoefler

Posted to Apparel
From the outside, the fashion industry appears to be the epitome of glamour that exudes sophistication with splashes of fun and excitement. Yet,...
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Trend Forecast Recap from the Arts & Tannery Tradeshow by Aimee Hoefler

Posted to Textile
In a follow-up to last week’s post, Recap of the Arts & Tannery Tradeshow, I wanted to share with you an overview of the Summer 2014...
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Recap of the Arts & Tannery Tradeshow by Aimee Hoefler

Posted to Textile
Last week, on the 20th and 21st of February, the Arts & Tannery tradeshow was held at the Midtown Loft & Terrace in New York City. I got to...
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New York Fashion Week Has Come and Gone by Aimee Hoefler

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Wow. Fashion, fashion and more fashion was the epicenter of New York City this past week. Every time I walked passed the Lincoln Center, I could...
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