The advertising campaign

Let yourself be charmed by an Italian is the title of the new communication campaign for the US market. Aimed at a target of consumers at the high end of the scale and operators in the sector, in large cities as well as in the provinces, the campaign is divided into advertising, events and press office. The media selected for advertising are TV, the press, radio and the Internet.

Isabella Rossellini, a personality who is well known and much esteemed by the American public, has been chosen as the figurehead of the campaign due to her aim of sophisticated charm and her proximity to the world of culture and art.
This makes her the ideal icon for representing the values of Italian style and the exclusivity and elegance that the campaign intends to promote and enhance.